Six years ago, with the help of an awesome network of marketers, clients, agencies, industry friends and colleagues, we started tracking as many Canadian agency pitches we could. And while our efforts could never be entirely complete, we created the first ever Canadian Agency Pitch Report, summarizing Canadian agency pitch wins. The Pitch Report delineates between Creative AOR, Media, Digital and PR pitches, and identifies companies by name and vertical, as well as winning agency(s).
Once again, the industry response this year has been overwhelming, and while many marketers and agencies proactively reached-out to share more information, we know there were more wins that could have been included.
2021 saw a 40 increase in agency search activity over the previous year, and 2022 has already exceeded that number – just with the number of searches we’re aware of to-date. So as fall draws in on this momentous year of change, we’re reaching out to marketers and agencies alike to share their wins with us to be included in this year’s report which will be released in January.
To make things easy, we’ve included a win notification link right on our home page to help provide the industry – and Canadian agencies in particular – with an overview of the buoyancy of the Canadian agency pitch market, while providing insight on the most and least active sectors year over year.
My continued thanks to everyone who has helped keep us up-to-date over the past year. And a special thank you to my friends and industry colleagues who have already provided input into the construct of next year’s document, together with suggestions for additional content.
To discuss the 2021 report, or to order your copy, please contact me directly, or click here to order online.
Stephan Argent is Founder and Principal at Listenmore Inc offering confidential advisory to marketers looking for truly independent insight and advice they can’t find anywhere else. Read more like this on our blog Marketing Unscrewed / follow me @StephanArgent
Photo: OTA Photos