Digital and Online

Got project work? How to ditch the RFP

Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]

With laptops open and a lively discussion underway recently, a client asked me where to […]

This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]

I once had a boss who referred to ‘digital’ as work generated by the ‘bicycle […]

Poor client briefings are a source of immense frustration to both agencies and the clients […]

It’s perhaps no surprise that marketers and brands are always trying to innovate. The lure […]

If winter’s got you down and you’re a marketer irritated with your agency, an agency […]

It occurred to me as we were writing a client proposal recently, that our usual […]