The agency pitch: Beware shiny object syndrome.
It happens. A one-off ad. A captivating app. A single pitch participant. Perhaps even captivating […]
Digital and Online
Is your brand on the extinction list?
As I ran through the airport the other day, I mused at how many familiar […]
Getting the chemistry right. What to ask in a pitch.
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the […]
Cornflakes. Fireworks. Microwaves. (And what are you going to do…?)
Has someone on your team ever come to you with a novel idea that you’ve […]
Got project work? How to ditch the RFP
Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]
Why most agency web sites are a pig’s breakfast
With laptops open and a lively discussion underway recently, a client asked me where to […]
Are corporate sponsorships really worth it?
This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]
So you work in the bicycle and tattoo department…?
I once had a boss who referred to ‘digital’ as work generated by the ‘bicycle […]
Yes, if it’s a client brief, it probably sucks.
Poor client briefings are a source of immense frustration to both agencies and the clients […]
Oh crap. Someone’s innovating again.
It’s perhaps no surprise that marketers and brands are always trying to innovate. The lure […]