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How to…

How to save money with your agencies (it’s not what you think).

One of the biggest challenges with marketers trying to save money – whether it’s with […]

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How to avoid an agency review

Whether you’re a marketer or an agency, chances are you’ve got better things to do […]

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Want to be a great client?

Even if you are a model client, your agencies love you, the work is outstanding […]

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Pitch day: Want real answers? Ask some real questions.

  Surprising as it may seem, clients can sometimes get as tongue-tied asking questions in […]

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How to get your agency search process right

Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]

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How to decide on the right agency fee model

My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]

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Preparing For An Agency Search? Here’s How To Avoid The Headache.

  If you’ve ever undertaken your own agency search, you know they can be disruptive, […]

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Are corporate sponsorships really worth it?

This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]

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Evaluating creative: Art, science (and easy on the democracy).

Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]

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How do you tell them they’re ugly?

They’re ugly. Or it’s ugly. What do you do? I’m talking about agency feedback here, […]

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Recent posts

  • Creating a best practice agency search (and avoiding the sketchy stuff…) 13/02/2019
  • How to save money with your agencies (it’s not what you think). 11/02/2019
  • Why soft skills can make or break client – agency relationships 07/02/2019
  • The agency pitch: Beware shiny object syndrome. 03/02/2019
  • Is your brand on the extinction list? 30/01/2019

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