Stop thinking like an agency. Think like a client.
Chances are, if you’re asked to distill a client’s creative brief down to a single, […]
How to…
If you’re looking for advice on new business, agency search, agency management, agency evaluation, contract negotiation, financial reviews and many other marketing management challenges? Look no further than here:
How To Keep The Kitchen Sink Out Of RFP Documents
Well written agency RFIs, RFPs, RFQs – or whatever you choose to call them – […]
How not to write an agency RFP
Over the last twelve years we’ve had the privilege of writing RFPs for some of […]
Running a pitch? Remember less is always more
Having participated in literally hundreds of pitch processes in person, online, around the world and […]
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
Those tricky procurement questions that shouldn’t be asked. (And how to side-step them).
Out of the blue, an RFP arrives in your inbox from a company with in […]
How to create a compelling credentials presentation.
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
Before you set-up an in-house agency…
With in-house agencies rising in popularity, we’re frequently approached to help structure the best agency […]
How to fix the 7 year itch with your agency
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]
Five key challenges of restructuring your marketing department
Many organizations are having to review their marketing structures as the world emerges from the […]
