Running a pitch? Remember less is always more
Having participated in literally hundreds of pitch processes in person, online, around the world and […]
How to…
If you’re looking for advice on new business, agency search, agency management, agency evaluation, contract negotiation, financial reviews and many other marketing management challenges? Look no further than here:
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
Those tricky procurement questions that shouldn’t be asked. (And how to side-step them).
Out of the blue, an RFP arrives in your inbox from a company with in […]
How to create a compelling credentials presentation.
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
Before you set-up an in-house agency…
With in-house agencies rising in popularity, we’re frequently approached to help structure the best agency […]
How to fix the 7 year itch with your agency
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]
Five key challenges of restructuring your marketing department
Many organizations are having to review their marketing structures as the world emerges from the […]
Are hamsters really outliving CMOs?
We’re kidding, right? CMO tenure can’t really be shorter than the lifespan of a hamster. […]
How do you supercharge your agency’s performance?
With all the emphasis placed on marketing ROI, it occurs to us that marketers might […]
How to evaluate the agency pitch
While there’s obviously work to be done in developing a fair evaluation grid and evaluation […]
