Why agency websites don’t work (and how to fix them)
Preparing for an agency search recently, a client asked me where to look on an […]
How to…
Pitching: The problem isn’t the game, it’s the rules.
New business is a game. There are winners and losers. And the most competitive manifestation […]
Managing Marketing Costs in 2020
In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]
Evaluating creative – from a distance
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
Why the brief to your agency is more important than ever.
Weak client briefings are a source of immense frustration to both agencies and the clients […]
10 tips to help ace your next online meeting
With most of us still confined to our home offices – at least for now […]
Lessons for advertisers and agencies from the frontline of a hands-free, online pitch
The health and safety impacts of the COVID-19 pandemic have been felt globally. No more […]
Keep buggering on! (Final edition!)
After ten weeks, this is my last post on Sir Winston Churchill’s signature phrase: ‘keep […]
Keep buggering on! (Week nine).
Continuing to leverage Sir Winston Churchill’s signature phrase: ‘keep buggering on…’ to help keep our […]
Keep buggering on! (Week eight).
Here’s this week’s installment that taps Sir Winston Churchill’s signature phrase: ‘keep buggering on…’ to […]
