How to evaluate creative (and avoid the drama).
When I first started my career in advertising in England, a one-page brief was physically […]
How to…
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
How to review an agency’s bill
If you’re sitting there thinking ‘I can’t believe this is a real subject’ and asking […]
How well do you know yourself – what kind of a marketer are you?
We’re often asked by clients about our views on the traditional AOR relationship and what […]
Want to maximize your agency performance? Here’s how
With all the emphasis placed on marketing ROI, it occurs to me that marketers might […]
Want a best practice agency search? Here’s how.
Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]
What irritates clients (and their agencies) most?
If you’ve ever had your home renovated – or at least had builders trampling through […]
Not listening to your agency? Here’s why.
Do you listen to your agency when they present, provide strategic counsel or make other […]
How to save money with your agencies (it’s not what you think).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
How to avoid an agency review
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]