How to quiet pitch alarm bells.
Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]
How to…
(Online) Pitch etiquette for clients and agencies
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
How to construct a pay for performance agreement that works.
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
When’s a good time for an agency review?
For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]
Frustrated? Go tell ’em what you want.
I was inspired again this week by David Ogilvy’s quote – “If you want action […]
Why agency websites don’t work (and how to fix them)
Preparing for an agency search recently, a client asked me where to look on an […]
Pitching: The problem isn’t the game, it’s the rules.
New business is a game. There are winners and losers. And the most competitive manifestation […]
Managing Marketing Costs in 2020
In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]
Evaluating creative – from a distance
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
Why the brief to your agency is more important than ever.
Weak client briefings are a source of immense frustration to both agencies and the clients […]
