Don’t try this at home – try it at work: The benefits of risk.
Well, it was another interesting week last week filled with rip-roaring humdingery entertainment in the […]
How to…
Three pieces of advice for anyone entering the advertising industry
I was recently invited to speak at the Miami Ad School in New York to […]
Have agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, […]
How to avoid being bitten by the pitch watchdog
There have been a lot of doom and gloom headlines recently about agency RFPs and […]
Does your agency think your briefings suck?
Poor client briefings are a source of immense frustration to both agencies and the clients […]
How to evaluate creative (and avoid the drama).
When I first started my career in advertising in England, a one-page brief was physically […]
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
How to review an agency’s bill
If you’re sitting there thinking ‘I can’t believe this is a real subject’ and asking […]
How well do you know yourself – what kind of a marketer are you?
We’re often asked by clients about our views on the traditional AOR relationship and what […]
Want to maximize your agency performance? Here’s how
With all the emphasis placed on marketing ROI, it occurs to me that marketers might […]
