Stop thinking like an agency. Think like a client.
Chances are, if you’re asked to distill a client’s creative brief down to a single, […]
If you’re looking for advice on new business, agency search, agency management, agency evaluation, contract negotiation, financial reviews and many other marketing management challenges? Look no further than here:
Chances are, if you’re asked to distill a client’s creative brief down to a single, […]
Well written agency RFIs, RFPs, RFQs – or whatever you choose to call them – […]
Over the last twelve years we’ve had the privilege of writing RFPs for some of […]
Having participated in literally hundreds of pitch processes in person, online, around the world and […]
We have written extensively about developing a scope of work for media, creative and digital […]
Out of the blue, an RFP arrives in your inbox from a company with in […]
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
With in-house agencies rising in popularity, we’re frequently approached to help structure the best agency […]
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]
Many organizations are having to review their marketing structures as the world emerges from the […]