Want to be a great client?
Even if you are a model client, your agencies love you, the work is outstanding […]
How to…
Pitch day: Want real answers? Ask some real questions.
Surprising as it may seem, clients can sometimes get as tongue-tied asking questions in […]
How to get your agency search process right
Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]
How to decide on the right agency fee model
My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]
Preparing For An Agency Search? Here’s How To Avoid The Headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, […]
Are corporate sponsorships really worth it?
This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]
Jeanne Beker: A Real Brand In An Unreal World.
When you hear the name ‘Jeanne Beker’, chances are the first thing you think about […]
Evaluating creative: Art, science (and easy on the democracy).
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
How do you tell them they’re ugly?
They’re ugly. Or it’s ugly. What do you do? I’m talking about agency feedback here, […]
How To Create The Perfect Agency Pitch Scorecard
We’re often asked by marketers to help develop scorecards for their evaluation teams to use […]