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Is a house-style good for advertising agencies?

There was a time when the best and most notable advertising agencies in the world […]

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Finding the right way to pay your agency

Types of remuneration agreement vary from advertiser to advertiser and from agency to agency.  And […]

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An agency pitch report for Canada

It’s been a familiar call over the years:  “Hey, the market seems really quiet at […]

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How to be a great client in 2021

Even if you are a model client, your agencies love you, the work is outstanding […]

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Why pitch consultants should be advisors – not marriage arrangers

With so much business going to pitch at the moment, it is disconcerting but not […]

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What kind of a client are you? Naughty or nice?

In the same way marketers check-out potential agencies before they think about working with them, […]

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Agency Search – What’s Changed During COVID?

While most marketers have been busy revisiting business plans, modifying marketing activities and coming to […]

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In closing, let us ask you this…

Surprising as it may seem, clients can sometimes get as tongue-tied asking questions in a […]

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How to quiet pitch alarm bells.

Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]

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(Online) Pitch etiquette for clients and agencies

Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]

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  • Is a house-style good for advertising agencies?
  • Finding the right way to pay your agency
  • An agency pitch report for Canada
  • How to be a great client in 2021
  • Why pitch consultants should be advisors – not marriage arrangers

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