The #SocialMovement that wants to disrupt your relationship with alcohol

British journalist Ruby Warrington began to suspect she was ‘kind-of-just-a-little-bit-addicted-to-booze’ around the time she and […]

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Have agency storytellers forgotten how to tell their own story?

Over the past two decades I have seen more than a thousand agency credentials presentations, […]

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12 essential questions to answer before starting an agency search

So you’re ready to go find a new agency…? Really? Are you sure about that?  […]

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Early warning signs your pitch will likely go sideways

Whether you’re a marketer excited to meet potential new agencies, or an agency determined to […]

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How to avoid being bitten by the pitch watchdog

There have been a lot of doom and gloom headlines recently about agency RFPs and […]

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Procurement’s worst questions (and how to avoid them)

Out of the blue, an RFP arrives in your inbox from a company with in […]

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10 secrets to a compelling credentials presentation

Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]

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Does your agency think your briefings suck?

Poor client briefings are a source of immense frustration to both agencies and the clients […]

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How to evaluate creative (and avoid the drama).

When I first started my career in advertising in England, a one-page brief was physically […]

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Agency compensation: Avoiding the goose egg

So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]

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