Is a house-style good for advertising agencies?
There was a time when the best and most notable advertising agencies in the world […]
Finding the right way to pay your agency
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
An agency pitch report for Canada
It’s been a familiar call over the years: “Hey, the market seems really quiet at […]
How to be a great client in 2021
Even if you are a model client, your agencies love you, the work is outstanding […]
Why pitch consultants should be advisors – not marriage arrangers
With so much business going to pitch at the moment, it is disconcerting but not […]
What kind of a client are you? Naughty or nice?
In the same way marketers check-out potential agencies before they think about working with them, […]
Agency Search – What’s Changed During COVID?
While most marketers have been busy revisiting business plans, modifying marketing activities and coming to […]
In closing, let us ask you this…
Surprising as it may seem, clients can sometimes get as tongue-tied asking questions in a […]
How to quiet pitch alarm bells.
Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]
(Online) Pitch etiquette for clients and agencies
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
