Five simple questions for your incumbent agency that might be game changers.
We love it when a client says to us… “we’ve never thought of asking our […]
This just ain’t working. Now what?
Do you ever give feedback to your agency…? If so, how? And if not, why […]
Frustrated? Go tell ’em what you want.
I was inspired again this week by David Ogilvy’s quote – “If you want action […]
Why a great pitch should have hallmarks – not scratch marks
Our typical approach when developing proposals is to define the ideal final outcome first, and […]
Pitch? Or pass?
Pitch or pass? Here’s why agencies need to be as choosy about the clients they […]
Avoiding multiple headaches with multiple agencies
Whether you’re managing your existing agency relationships or trying to decide how many and what […]
Hushing the hullabaloo around the RFP
Here’s a point of view on the hullabaloo around RFPs that may help quell some […]
Agencies talk about creativity. Consultants talk about insights.
If you have any interest in advertising and marketing, you will find yourself on the […]
Why agency websites don’t work (and how to fix them)
Preparing for an agency search recently, a client asked me where to look on an […]
Agency searches don’t have to give you a headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, costly […]
