Multiple agencies? Avoid multiple headaches.
Whether you’re managing your existing agency relationships or trying to decide how many and what […]
If you want action, don’t write. Go and tell the guy what you want.
I was inspired again this week by David Ogilvy’s quote – “If you want action […]
Why most agency web sites are a pig’s breakfast
With laptops open and a lively discussion underway recently, a client asked me where to […]
RFI, RFP – RIP?
Marketer with well-known brands, seeks hardworking, imaginative agency. For consideration, successful candidates must be […]
Preparing For An Agency Search? Here’s How To Avoid The Headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, […]
Mind if we hold your paycheck for as long as you hold payment to your agencies?
When I started my own business eight years ago, I promised myself I’d only work […]
Are corporate sponsorships really worth it?
This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]
Jeanne Beker: A Real Brand In An Unreal World.
When you hear the name ‘Jeanne Beker’, chances are the first thing you think about […]
Evaluating creative: Art, science (and easy on the democracy).
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
Eliminating the uncertainty of media resourcing and costs. Here’s how.
If you’ve ever questioned (or indeed been questioned about) the number and type of media […]