When to say “no” to new business
When a marketer calls an agency review and asks new agencies to pitch, the default […]
Procurement
How to save money with your agencies (sensibly).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
If the soft skills aren’t there, it’s not going to work.
As agency search consultants, we’ve seen many agencies deliver on functional skill sets, but fail […]
Agency pitch? Beware shiny objects.
It happens. A one-off ad. A captivating app. A single pitch participant. Perhaps even captivating […]
What if it’s you and not them?
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]
Finding the right way to pay your agency
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
An agency pitch report for Canada
It’s been a familiar call over the years: “Hey, the market seems really quiet at […]
How to be a great client in 2021
Even if you are a model client, your agencies love you, the work is outstanding […]
Why pitch consultants should be advisors – not marriage arrangers
With so much business going to pitch at the moment, it is disconcerting but not […]
What kind of a client are you? Naughty or nice?
In the same way marketers check-out potential agencies before they think about working with them, […]
