How successful was your agency search (really)?
Whether you’re just wrapping an agency search or contemplating undertaking one in the near future, […]
Procurement
When it comes to marketing, we recognize procurement can often find themselves in search of answers for the unique challenges of their marketing counterparts. For more on procurement, agency pitch management, scorecards and other procurement related insights, check these articles out:
Searching for an agency? Here’s why agencies may turn you down.
If you’re getting ready to search for a new agency, you may quickly find out […]
Video Conferencing for Dummies (Agency Pitch Version)
For 18 months now we have been managing advertiser pitches to choose agencies using video […]
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
Are you ready to pitch in person again…?
We had a client ask us recently whether they could conduct a pitch presentation in-person […]
What everyone needs to see in a pitch (but rarely asks)
As marketing management consultants, we’ve seen many agency relationships delivering on functional skill sets, but […]
The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
Going out to pitch? Ask these questions first.
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
