Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
Procurement
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
Are you ready to pitch in person again…?
We had a client ask us recently whether they could conduct a pitch presentation in-person […]
What everyone needs to see in a pitch (but rarely asks)
As marketing management consultants, we’ve seen many agency relationships delivering on functional skill sets, but […]
The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
Going out to pitch? Ask these questions first.
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
Those tricky procurement questions that shouldn’t be asked. (And how to side-step them).
Out of the blue, an RFP arrives in your inbox from a company with in […]
How to avoid a goose egg with agency compensation
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
Why getting your agency search wrong could be a career limiting move
While agency searches may not be everyone’s favourite thing to have to deal with, they’re […]
