Procurement

How to quiet pitch alarm bells.

Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]

Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]

When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]

Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]

For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]

Do you ever give feedback to your agency…? If so, how? And if not, why […]

Our typical approach when developing proposals is to define the ideal final outcome first, and […]

Pitch or pass? Here’s why agencies need to be as choosy about the clients they […]

Whether you’re managing your existing agency relationships or trying to decide how many and what […]

Here’s a point of view on the hullabaloo around RFPs that may help quell some […]