A word about change for stressed-out marketers
How often have you heard people lamenting ‘well, everything’s changed – things are so different […]
Procurement
What math and the Democratic Primaries can teach us about choosing an agency
Darren Woolley, Founder of TrinityP3 – our partner in Asia – shares some interesting (and […]
How to review an agency’s bill
If you’re sitting there thinking ‘I can’t believe this is a real subject’ and asking […]
Got the 7 year itch with your agency? Stop scratching.
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]
How’s your agency budget doing? On track, overspent, or don’t know?
The budget question is something that can often give marketers an unsettled feeling in the […]
Make your agency search less of a corporate gamble
Once a decision has been made to call an agency pitch, it can sometimes be […]
Which would you prefer? A cost estimate? Or a value estimate?
Recently, a client asked us to review series of cost estimates to help establish whether […]
Babies. Bathwater. And agencies.
I’m frequently introduced at business functions as “the agency search guy…” And true enough, we […]
A misguided response to advertising’s long-standing problem
The potential impact of an agency search on a marketer’s business can perhaps be best […]
Get yourself some ‘elevator syndrome’. (It’s good!)
Here’s an unusual way to think about the performance of your agency and your relationship […]