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Procurement

Creating a best practice agency search (and avoiding the sketchy stuff…)

When it comes to agency search, we’re often asked to talk about what constitutes best […]

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How to save money with your agencies (it’s not what you think).

One of the biggest challenges with marketers trying to save money – whether it’s with […]

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The agency pitch: Beware shiny object syndrome.

It happens.  A one-off ad.  A captivating app.  A single pitch participant.  Perhaps even captivating […]

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Marketing is complicated enough. Your agency search doesn’t have to be.

Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]

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A visit from the corporate psychiatrist

My new elevator pitch: The corporate psychiatrist. Let me get right to it and let […]

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Benchmarking marketing costs. (And why agencies should welcome it)

The old adage of “measure twice, cut once” is something that holds true in marketing […]

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Getting the chemistry right. What to ask in a pitch.

During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the […]

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How to avoid an agency review

Whether you’re a marketer or an agency, chances are you’ve got better things to do […]

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What’s the best way to pay your agencies?

Types of remuneration agreement vary from advertiser to advertiser and from agency to agency.  And […]

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How the ad industry knows if you’re naughty or nice

  In the same way marketers check-out potential agencies before they think about working with […]

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Recent posts

  • Creating a best practice agency search (and avoiding the sketchy stuff…) 13/02/2019
  • How to save money with your agencies (it’s not what you think). 11/02/2019
  • Why soft skills can make or break client – agency relationships 07/02/2019
  • The agency pitch: Beware shiny object syndrome. 03/02/2019
  • Is your brand on the extinction list? 30/01/2019

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