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Procurement

When to say “no” to new business

When a marketer calls an agency review and asks new agencies to pitch, the default […]

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How to save money with your agencies (sensibly).

One of the biggest challenges with marketers trying to save money – whether it’s with […]

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If the soft skills aren’t there, it’s not going to work.

As agency search consultants, we’ve seen many agencies deliver on functional skill sets, but fail […]

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Agency pitch? Beware shiny objects.

It happens.  A one-off ad.  A captivating app.  A single pitch participant.  Perhaps even captivating […]

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What if it’s you and not them?

Whether you’re a marketer or an agency, chances are you’ve got better things to do […]

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Finding the right way to pay your agency

Types of remuneration agreement vary from advertiser to advertiser and from agency to agency.  And […]

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An agency pitch report for Canada

It’s been a familiar call over the years:  “Hey, the market seems really quiet at […]

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How to be a great client in 2021

Even if you are a model client, your agencies love you, the work is outstanding […]

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Why pitch consultants should be advisors – not marriage arrangers

With so much business going to pitch at the moment, it is disconcerting but not […]

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What kind of a client are you? Naughty or nice?

In the same way marketers check-out potential agencies before they think about working with them, […]

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