Keep buggering on! (Week three).
Week three in my blog series that taps Sir Winston Churchill’s signature phrase: ‘keep buggering […]
Keep buggering on! (Week two).
Last week I wrote about Sir Winston Churchill’s signature phrase: ‘keep buggering on…’ which he […]
The Hands-Free Search
Although most marketers are in the process of revisiting current business plans, putting campaigns and […]
Keep buggering on!
During World War II, Sir Winston Churchill used to start each day and end every […]
Why do marketers really call reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
How to stop worrying about anything (including the Coronavirus)
A couple of weeks ago I arrived back from a business trip to Seoul, to […]
How hard can you squeeze your agency before the worst happens?
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
Look for these hallmarks in a great agency pitch process
It occurred to me as we were writing a client proposal recently, that our usual […]
The fine art of collaboration
Marketers often tell us they’re a “collaborative” organization or they’re a “collaborative” team. Agencies tell […]
Is inclusion at the expense of brand performance?
As a passionate egalitarian I’m on a mission to improve the marketing and creative process […]
