Avoiding multiple headaches with multiple agencies
Whether you’re managing your existing agency relationships or trying to decide how many and what […]
Hushing the hullabaloo around the RFP
Here’s a point of view on the hullabaloo around RFPs that may help quell some […]
Agencies talk about creativity. Consultants talk about insights.
If you have any interest in advertising and marketing, you will find yourself on the […]
Why agency websites don’t work (and how to fix them)
Preparing for an agency search recently, a client asked me where to look on an […]
Agency searches don’t have to give you a headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, costly […]
How’s your agency doing…?
Want to know how well your incumbent agencies are really doing in today’s Covid world? […]
Pitching: The problem isn’t the game, it’s the rules.
New business is a game. There are winners and losers. And the most competitive manifestation […]
Managing marketing: The trials of the pitch consultant
Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a […]
Managing Marketing Costs in 2020
In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]
Evaluating creative – from a distance
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
