Why beating your agency over the head is a really bad idea
A couple of years ago, I wrote an article entitled, “The Race To Zero” […]
Pay for performance. Are you ready?
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
Conducting an agency search? Avoid these mistakes (at all costs).
Committing to an agency search process can be a big step. You’ve decided – for […]
What’s in your agency’s overhead?
We were recently asked what costs clients should reasonably expect to see in their agency’s […]
What to expect when your story gets swept into the online news cycle
An 8 year-old from Toronto goes Halloween costume shopping at Party City, takes offence that […]
How to get your agency search process right
Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]
It’s time for an agency review when…
Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional […]
What marketers should be asking their incumbent agencies
I love it when a client says to me… “we’ve never thought of asking our […]
How to decide on the right agency fee model
My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]
A great pitch has hallmarks – not scratch marks.
Our typical approach when developing proposals is to define the ideal final outcome first, and […]