With costs on the rise, how should you renegotiate your agency contract?
Buckle up. We continue to warn clients that agency rates and retainers are set to […]
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
What happens when an agency bites off more than it can chew?
“Careful what you wish for – you might just get it…” is an interesting warning. […]
Are you ready to pitch in person again…?
We had a client ask us recently whether they could conduct a pitch presentation in-person […]
Collaboration: Expectations vs. Reality
Marketers often tell us they’re a “collaborative” organization or they’re a “collaborative” team. Agencies tell […]
What everyone needs to see in a pitch (but rarely asks)
As marketing management consultants, we’ve seen many agency relationships delivering on functional skill sets, but […]
The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
Going out to pitch? Ask these questions first.
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
