Creating a best practice agency search (and avoiding the sketchy stuff…)
When it comes to agency search, we’re often asked to talk about what constitutes best […]
How to save money with your agencies (it’s not what you think).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
Why soft skills can make or break client – agency relationships
As agency search consultants, we’ve seen many agencies deliver on functional skill sets, but fail […]
The agency pitch: Beware shiny object syndrome.
It happens. A one-off ad. A captivating app. A single pitch participant. Perhaps even captivating […]
Is your brand on the extinction list?
As I ran through the airport the other day, I mused at how many familiar […]
Marketing is complicated enough. Your agency search doesn’t have to be.
Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]
A visit from the corporate psychiatrist
My new elevator pitch: The corporate psychiatrist. Let me get right to it and let […]
Benchmarking marketing costs. (And why agencies should welcome it)
The old adage of “measure twice, cut once” is something that holds true in marketing […]
Getting the chemistry right. What to ask in a pitch.
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the […]
How to avoid an agency review
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]