How to quiet pitch alarm bells.
Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]
(Online) Pitch etiquette for clients and agencies
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
How to construct a pay for performance agreement that works.
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
If you’re going to do an agency search – do it right. Here’s how…
Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]
When’s a good time for an agency review?
For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]
Five simple questions for your incumbent agency that might be game changers.
We love it when a client says to us… “we’ve never thought of asking our […]
This just ain’t working. Now what?
Do you ever give feedback to your agency…? If so, how? And if not, why […]
Frustrated? Go tell ’em what you want.
I was inspired again this week by David Ogilvy’s quote – “If you want action […]
Why a great pitch should have hallmarks – not scratch marks
Our typical approach when developing proposals is to define the ideal final outcome first, and […]
Pitch? Or pass?
Pitch or pass? Here’s why agencies need to be as choosy about the clients they […]
