Stop thinking like an agency. Think like a client.
Chances are, if you’re asked to distill a client’s creative brief down to a single, […]
Agency Search & Selection
Agency search and selection can be a daunting challenge for even the most adept marketers. Our best practice agency search management process takes the worry our of agency search. Read more on how our agency search consultancy can help guide your business:
How To Keep The Kitchen Sink Out Of RFP Documents
Well written agency RFIs, RFPs, RFQs – or whatever you choose to call them – […]
How not to write an agency RFP
Over the last twelve years we’ve had the privilege of writing RFPs for some of […]
Want to pitch in-person? Here’s what you need to know.
With both clients and agencies asking if we’re beginning to manage pitches in-person rather than […]
Why the real cost of pitching isn’t financial
If you have not seen the OUCH! Factor research, it’s definitely worthwhile watching the Mumbrella360 […]
Running a pitch? Remember less is always more
Having participated in literally hundreds of pitch processes in person, online, around the world and […]
Your next agency pitch will cost you. Here’s the math…
The practice of going to tender at the end of the agency contract period has […]
Client Agency Relationships: Out Of Sight, Out Of Mind
Last year, we saw an unprecedented number of agency reviews which – in our view […]
Lessons for marketers and agencies from an agency search consultant
We’re often asked by both marketers and agencies, what lessons we’ve learned from the scores […]
Is it the RFP that’s the problem – or is it you?
“Marketer with well-known brands, seeks hardworking, imaginative agency. For consideration, successful candidates must be prepared […]
