Insourcing marketing, digital and / or media initiatives have become increasingly popular options for marketers looking to generate savings and efficiencies from their marketing efforts. But how you turn theory into reality can be challenging – so here are some of the questions we can help answer to get you on the right path:
- What’s the cost / benefit analysis?
- What aspects of marketing should be in-house vs. outsourced?
- How should we structure our own in-house agency?
- Is there a hybrid model that would work for us?
- How and where do we start?