The Sixth Annual Canadian Agency Pitch Report

Yes, the sixth annual Canadian Agency Pitch Report is ready – and let’s just say it’s an eye-opener with a stratospheric 195% increase in pitches over 2021!

With the help of a fantastic network of marketers, clients, agencies, industry friends and colleagues,  we tracked 124 Canadian agency pitches during 2022. And while our efforts may never be entirely complete, the report provides an exclusive window into Canadian new business across AOR, Media, Digital, PR and Multicultural agency pitches.

This year we’ve ranked agencies by number of wins, provided some additional perspective on big six holding company wins versus independent agencies, as well as providing our regular summary of pitches by name and vertical, together with the agencies that won.

While there are various US and global reports out there, there’s nothing that offers this level of detail specifically for the Canadian market. So we hope the report again provides the industry – and Canadian agencies in particular – with an overview of the buoyancy of the Canadian agency pitch market, while providing insight on the most and least active sectors year over year.  

One point I wanted to address this year were the number of requests for the dollar value of pitches to be included in the report. We heard you and like all those who asked, we’d love to have included this, but getting that information without it being the widest of ranges has been an all but impossible task without sources risking their respective confidentiality or other non-disclosure agreements.

My thanks to everyone who helped keep us up-to-date over the past year and a special thank you to my friends and industry colleagues who provided input into the construct of the document, together with your suggestions for additional content in years to come. 

To order your copy or discuss the report, please contact me directly, or click here to order online.


Stephan Argent is Founder and Principal at Listenmore Inc offering confidential advisory to marketers looking for truly independent insight and advice they can’t find anywhere else. Read more like this on our blog Marketing Unscrewed / follow me @StephanArgent

Photo: Adobe stock image
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