When Loyalty Dies
Yes, I’m talking about Rogers and Air Canada here. So let me say at the […]
Insights News
Want insights and know-how on what’s going in marketing and advertising here in Canada and around the world? Learn more with some of these interesting articles:
Has advertising become a waste of time?
Has advertising become a waste of time? Well, let’s face it – most people hate […]
2021 Canadian Agency Pitch Report
Five years ago, with the help of an awesome network of marketers, clients, agencies, industry […]
Video Conferencing for Dummies (Agency Pitch Version)
For 18 months now we have been managing advertiser pitches to choose agencies using video […]
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Are you ready to pitch in person again…?
We had a client ask us recently whether they could conduct a pitch presentation in-person […]
DEI policies are great… But what about advertising output to match?
Our colleague, Jeremy Taylor from Trinity P3 UK, recently spent a week attending the AdForum […]
Want to see the future of marketing? Look in the mirror
We’re often asked by clients about our views on the traditional AOR relationship and what […]
Are hamsters really outliving CMOs?
We’re kidding, right? CMO tenure can’t really be shorter than the lifespan of a hamster. […]
Is there an advertising industry return to ‘normal’ after this disruption?
Industry pundits have saturated the press with predictions about what the industry will look like […]
