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Insights News

Want insights and know-how on what’s going in marketing and advertising here in Canada and around the world? Learn more with some of these interesting articles:

Has advertising become a waste of time?

Has advertising become a waste of time? Well, let’s face it – most people hate […]

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2021 Canadian Agency Pitch Report

Five years ago, with the help of an awesome network of marketers, clients, agencies, industry […]

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Video Conferencing for Dummies (Agency Pitch Version)

For 18 months now we have been managing advertiser pitches to choose agencies using video […]

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What’s causing all the agency reviews?

Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]

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Are you ready to pitch in person again…?

We had a client ask us recently whether they could conduct a pitch presentation in-person […]

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DEI policies are great… But what about advertising output to match?

Our colleague, Jeremy Taylor from Trinity P3 UK, recently spent a week attending the AdForum […]

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Want to see the future of marketing? Look in the mirror

We’re often asked by clients about our views on the traditional AOR relationship and what […]

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Are hamsters really outliving CMOs?

We’re kidding, right? CMO tenure can’t really be shorter than the lifespan of a hamster. […]

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Is there an advertising industry return to ‘normal’ after this disruption?

Industry pundits have saturated the press with predictions about what the industry will look like […]

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Five actions for CMOs aspiring to become CEOs

Like it or not, CMOs are rarely prime candidates when it comes to filling CEO […]

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