Creating a best practice agency search (and avoiding the sketchy stuff…)
When it comes to agency search, we’re often asked to talk about what constitutes best […]
Agency Roster Management
Why soft skills can make or break client – agency relationships
As agency search consultants, we’ve seen many agencies deliver on functional skill sets, but fail […]
The agency pitch: Beware shiny object syndrome.
It happens. A one-off ad. A captivating app. A single pitch participant. Perhaps even captivating […]
Marketing is complicated enough. Your agency search doesn’t have to be.
Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]
A visit from the corporate psychiatrist
My new elevator pitch: The corporate psychiatrist. Let me get right to it and let […]
Getting the chemistry right. What to ask in a pitch.
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the […]
How to avoid an agency review
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]
How the ad industry knows if you’re naughty or nice
In the same way marketers check-out potential agencies before they think about working with […]
Want to be a great client?
Even if you are a model client, your agencies love you, the work is outstanding […]
Doing an agency search? Avoid your own Brexit.
I debated with myself before writing this post because corporate politics on an agency pitch […]