The Hands-Free Search
Although most marketers are in the process of revisiting current business plans, putting campaigns and […]
Agency Roster Management
Why do marketers really call reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Look for these hallmarks in a great agency pitch process
It occurred to me as we were writing a client proposal recently, that our usual […]
The fine art of collaboration
Marketers often tell us they’re a “collaborative” organization or they’re a “collaborative” team. Agencies tell […]
The stuff most people don’t look for in a pitch (but should).
As marketing management consultants, we’ve seen many agency relationships delivering on functional skill sets, but […]
12 essential questions to answer before starting an agency search
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
Early warning signs your pitch will likely go sideways
Whether you’re a marketer excited to meet potential new agencies, or an agency determined to […]
How to avoid being bitten by the pitch watchdog
There have been a lot of doom and gloom headlines recently about agency RFPs and […]
Procurement’s worst questions (and how to avoid them)
Out of the blue, an RFP arrives in your inbox from a company with in […]
10 secrets to a compelling credentials presentation
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
