Agency Roster Management

Why beating your agency over the head is a really bad idea

A couple of years ago, I wrote an article entitled, “The Race To Zero” […]

When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]

Committing to an agency search process can be a big step. You’ve decided – for […]

Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]

Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional […]

I love it when a client says to me… “we’ve never thought of asking our […]

My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]

Pitch or peril? What the heck am I talking about? I’m talking about why agencies […]

Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]

No matter which side of the table you’re on during an agency pitch process, there […]