How to quiet pitch alarm bells.
Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]
Agency Roster Management
(Online) Pitch etiquette for clients and agencies
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
If you’re going to do an agency search – do it right. Here’s how…
Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]
When’s a good time for an agency review?
For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]
Five simple questions for your incumbent agency that might be game changers.
We love it when a client says to us… “we’ve never thought of asking our […]
This just ain’t working. Now what?
Do you ever give feedback to your agency…? If so, how? And if not, why […]
Why a great pitch should have hallmarks – not scratch marks
Our typical approach when developing proposals is to define the ideal final outcome first, and […]
Hushing the hullabaloo around the RFP
Here’s a point of view on the hullabaloo around RFPs that may help quell some […]
Why agency websites don’t work (and how to fix them)
Preparing for an agency search recently, a client asked me where to look on an […]
Agency searches don’t have to give you a headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, costly […]
