Evaluating creative – from a distance
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
Agency Roster Management
Why disconnects with your agency now need to be fixed. (Quickly).
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely […]
10 tips to help ace your next online meeting
With most of us still confined to our home offices – at least for now […]
The keys to reviewing your agency contract
If, like many marketers, you’re thinking about renegotiating your agency contracts, there are some essential […]
Pitch or pause? And if not now, when?
Little did we all know what this year had in store for us, but just […]
Lessons for advertisers and agencies from the frontline of a hands-free, online pitch
The health and safety impacts of the COVID-19 pandemic have been felt globally. No more […]
The Hands-Free Search
Although most marketers are in the process of revisiting current business plans, putting campaigns and […]
Why do marketers really call reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Look for these hallmarks in a great agency pitch process
It occurred to me as we were writing a client proposal recently, that our usual […]
The fine art of collaboration
Marketers often tell us they’re a “collaborative” organization or they’re a “collaborative” team. Agencies tell […]
