With costs on the rise, how should you renegotiate your agency contract?
Buckle up. We continue to warn clients that agency rates and retainers are set to […]
Benchmarking & Cost Assessments
Find out what you should be paying for agency services and discover how our insights on cost benchmarking and cost assessment can help you manage your agency fees:
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
How to avoid a goose egg with agency compensation
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
How do you supercharge your agency’s performance?
With all the emphasis placed on marketing ROI, it occurs to us that marketers might […]
How to save money with your agencies (sensibly).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
What if it’s you and not them?
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]
Finding the right way to pay your agency
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
How to construct a pay for performance agreement that works.
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
