Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
Procurement
When it comes to marketing, we recognize procurement can often find themselves in search of answers for the unique challenges of their marketing counterparts. For more on procurement, agency pitch management, scorecards and other procurement related insights, check these articles out:
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
Are you ready to pitch in person again…?
We had a client ask us recently whether they could conduct a pitch presentation in-person […]
What everyone needs to see in a pitch (but rarely asks)
As marketing management consultants, we’ve seen many agency relationships delivering on functional skill sets, but […]
The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
Going out to pitch? Ask these questions first.
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
Those tricky procurement questions that shouldn’t be asked. (And how to side-step them).
Out of the blue, an RFP arrives in your inbox from a company with in […]
How to avoid a goose egg with agency compensation
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
Why getting your agency search wrong could be a career limiting move
While agency searches may not be everyone’s favourite thing to have to deal with, they’re […]
