How to save money with your agencies (it’s not what you think).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
Procurement
The agency pitch: Beware shiny object syndrome.
It happens. A one-off ad. A captivating app. A single pitch participant. Perhaps even captivating […]
Marketing is complicated enough. Your agency search doesn’t have to be.
Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]
A visit from the corporate psychiatrist
My new elevator pitch: The corporate psychiatrist. Let me get right to it and let […]
Benchmarking marketing costs. (And why agencies should welcome it)
The old adage of “measure twice, cut once” is something that holds true in marketing […]
Getting the chemistry right. What to ask in a pitch.
During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the […]
How to avoid an agency review
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]
What’s the best way to pay your agencies?
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
How the ad industry knows if you’re naughty or nice
In the same way marketers check-out potential agencies before they think about working with […]
Search consultant? Or go it alone?
If you’re contemplating an agency search process any time soon, you may have been […]