(Online) Pitch etiquette for clients and agencies
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]
I was inspired again this week by David Ogilvy’s quote – “If you want action […]
Preparing for an agency search recently, a client asked me where to look on an […]
New business is a game. There are winners and losers. And the most competitive manifestation […]
In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
Weak client briefings are a source of immense frustration to both agencies and the clients […]
With most of us still confined to our home offices – at least for now […]