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(Online) Pitch etiquette for clients and agencies

Before Covid struck, I wrote an article entitled ‘pitch etiquette for clients and agencies‘. Because […]

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How to construct a pay for performance agreement that works.

When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]

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When’s a good time for an agency review?

For most marketers (and agencies), the answer to the question, ‘when’s a good time for […]

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Frustrated? Go tell ’em what you want.

I was inspired again this week by David Ogilvy’s quote – “If you want action […]

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Why agency websites don’t work (and how to fix them)

Preparing for an agency search recently, a client asked me where to look on an […]

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Pitching: The problem isn’t the game, it’s the rules.

New business is a game. There are winners and losers. And the most competitive manifestation […]

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Managing Marketing Costs in 2020

In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]

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Evaluating creative – from a distance

Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]

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Why the brief to your agency is more important than ever.

Weak client briefings are a source of immense frustration to both agencies and the clients […]

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10 tips to help ace your next online meeting

With most of us still confined to our home offices – at least for now […]

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