Cornflakes. Fireworks. Microwaves. (And what are you going to do…?)
Has someone on your team ever come to you with a novel idea that you’ve […]
Stephan Argent
What’s the best way to pay your agencies?
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
How the ad industry knows if you’re naughty or nice
In the same way marketers check-out potential agencies before they think about working with […]
Search consultant? Or go it alone?
If you’re contemplating an agency search process any time soon, you may have been […]
Want to be a great client?
Even if you are a model client, your agencies love you, the work is outstanding […]
It’s probably not a good fit when…
Pitches from agencies – whether they’re focused on media, digital, PR or broader agency of […]
Doing an agency search? Avoid your own Brexit.
I debated with myself before writing this post because corporate politics on an agency pitch […]
Pay. Performance. Sticks. And carrots.
Whether you choose to call them Pay For Performance agreements, Payment By Results, or PRIPs […]
Pitch day: Want real answers? Ask some real questions.
Surprising as it may seem, clients can sometimes get as tongue-tied asking questions in […]
Why beating your agency over the head is a really bad idea
A couple of years ago, I wrote an article entitled, “The Race To Zero” […]