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Stephan Argent

Looking for a new agency? Then don’t ask these questions.

If you’ve ever participated in an agency search, you can bet your bottom dollar you’re […]

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2021 Canadian Agency Pitch Report

Five years ago, with the help of an awesome network of marketers, clients, agencies, industry […]

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How successful was your agency search (really)?

Whether you’re just wrapping an agency search or contemplating undertaking one in the near future, […]

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Searching for an agency? Here’s why agencies may turn you down.

If you’re getting ready to search for a new agency, you may quickly find out […]

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Video Conferencing for Dummies (Agency Pitch Version)

For 18 months now we have been managing advertiser pitches to choose agencies using video […]

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With costs on the rise, how should you renegotiate your agency contract?

Buckle up. We continue to warn clients that agency rates and retainers are set to […]

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Mistakes To Avoid When Preparing A Scope Of Work

We have written extensively about developing a scope of work for media, creative and digital […]

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What’s causing all the agency reviews?

Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]

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Why it’s never a good idea to squeeze your agency too hard. (Particularly now).

Are you a marketer that wants to squeeze more from your agency? Do you feel […]

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What happens when an agency bites off more than it can chew?

“Careful what you wish for – you might just get it…” is an interesting warning. […]

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