Looking for a new agency? Then don’t ask these questions.
If you’ve ever participated in an agency search, you can bet your bottom dollar you’re […]
Stephan Argent
2021 Canadian Agency Pitch Report
Five years ago, with the help of an awesome network of marketers, clients, agencies, industry […]
How successful was your agency search (really)?
Whether you’re just wrapping an agency search or contemplating undertaking one in the near future, […]
Searching for an agency? Here’s why agencies may turn you down.
If you’re getting ready to search for a new agency, you may quickly find out […]
Video Conferencing for Dummies (Agency Pitch Version)
For 18 months now we have been managing advertiser pitches to choose agencies using video […]
With costs on the rise, how should you renegotiate your agency contract?
Buckle up. We continue to warn clients that agency rates and retainers are set to […]
Mistakes To Avoid When Preparing A Scope Of Work
We have written extensively about developing a scope of work for media, creative and digital […]
What’s causing all the agency reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
Why it’s never a good idea to squeeze your agency too hard. (Particularly now).
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
What happens when an agency bites off more than it can chew?
“Careful what you wish for – you might just get it…” is an interesting warning. […]
