Want to maximize your agency performance? Here’s how
With all the emphasis placed on marketing ROI, it occurs to me that marketers might […]
Stephan Argent
How passionate are your teams about your business?
How passionate are you about your business? I’m talking passion here. Not enthusiasm. Not expertise. […]
Want a best practice agency search? Here’s how.
Whatever kind of agency you may be searching for, whatever your challenges, whatever stage of […]
Searching for a new agency? Look at their future – not their past
If you’ve ever bought a house, chances are that before you made the commitment to […]
Be brave. Tell it like it is.
We’d been sitting on the plane parked at a departure gate at Changi Singapore airport […]
Finding the needle in the haystack: Evaluating the pitch.
While there’s obviously work to be done in developing a fair evaluation grid and evaluation […]
When not to call an agency review
Since one of our core services is agency search management, it may seem counter-intuitive to […]
What irritates clients (and their agencies) most?
If you’ve ever had your home renovated – or at least had builders trampling through […]
Not listening to your agency? Here’s why.
Do you listen to your agency when they present, provide strategic counsel or make other […]
Is your agency relationship heading for the rocks?
As a general rule, nobody ever looks forward to the uncertainty and disruption of an […]