How to evaluate creative (and avoid the drama).
When I first started my career in advertising in England, a one-page brief was physically […]
Stephan Argent
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
Golden rules for setting up an in-house agency
With in-house agencies rising in popularity, we’re frequently approached to help structure the best agency […]
Everyone who’s working on your business should be able to answer these questions:
When it comes to setting expectations with your agency(s) – and your marketing team – […]
A word about change for stressed-out marketers
How often have you heard people lamenting ‘well, everything’s changed – things are so different […]
Why getting an agency search wrong can be a seriously career limiting move
While agency searches may not be everyone’s favourite thing to have to deal with, they’re […]
What math and the Democratic Primaries can teach us about choosing an agency
Darren Woolley, Founder of TrinityP3 – our partner in Asia – shares some interesting (and […]
How to review an agency’s bill
If you’re sitting there thinking ‘I can’t believe this is a real subject’ and asking […]
How well do you know yourself – what kind of a marketer are you?
We’re often asked by clients about our views on the traditional AOR relationship and what […]
Got the 7 year itch with your agency? Stop scratching.
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]