Stop thinking like an agency. Think like a client.
Chances are, if you’re asked to distill a client’s creative brief down to a single, […]
Stephan Argent
When Loyalty Dies
Yes, I’m talking about Rogers and Air Canada here. So let me say at the […]
How To Keep The Kitchen Sink Out Of RFP Documents
Well written agency RFIs, RFPs, RFQs – or whatever you choose to call them – […]
How not to write an agency RFP
Over the last twelve years we’ve had the privilege of writing RFPs for some of […]
Want to pitch in-person? Here’s what you need to know.
With both clients and agencies asking if we’re beginning to manage pitches in-person rather than […]
Why the real cost of pitching isn’t financial
If you have not seen the OUCH! Factor research, it’s definitely worthwhile watching the Mumbrella360 […]
Running a pitch? Remember less is always more
Having participated in literally hundreds of pitch processes in person, online, around the world and […]
Your next agency pitch will cost you. Here’s the math…
The practice of going to tender at the end of the agency contract period has […]
Has advertising become a waste of time?
Has advertising become a waste of time? Well, let’s face it – most people hate […]
Client Agency Relationships: Out Of Sight, Out Of Mind
Last year, we saw an unprecedented number of agency reviews which – in our view […]
