How to avoid being bitten by the pitch watchdog
There have been a lot of doom and gloom headlines recently about agency RFPs and […]
Stephan Argent
Procurement’s worst questions (and how to avoid them)
Out of the blue, an RFP arrives in your inbox from a company with in […]
10 secrets to a compelling credentials presentation
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
Does your agency think your briefings suck?
Poor client briefings are a source of immense frustration to both agencies and the clients […]
How to evaluate creative (and avoid the drama).
When I first started my career in advertising in England, a one-page brief was physically […]
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
Golden rules for setting up an in-house agency
With in-house agencies rising in popularity, we’re frequently approached to help structure the best agency […]
Everyone who’s working on your business should be able to answer these questions:
When it comes to setting expectations with your agency(s) – and your marketing team – […]
A word about change for stressed-out marketers
How often have you heard people lamenting ‘well, everything’s changed – things are so different […]
Why getting an agency search wrong can be a seriously career limiting move
While agency searches may not be everyone’s favourite thing to have to deal with, they’re […]