The #SocialMovement that wants to disrupt your relationship with alcohol
British journalist Ruby Warrington began to suspect she was ‘kind-of-just-a-little-bit-addicted-to-booze’ around the time she and […]
Stephan Argent
Have agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, […]
12 essential questions to answer before starting an agency search
So you’re ready to go find a new agency…? Really? Are you sure about that? […]
Early warning signs your pitch will likely go sideways
Whether you’re a marketer excited to meet potential new agencies, or an agency determined to […]
How to avoid being bitten by the pitch watchdog
There have been a lot of doom and gloom headlines recently about agency RFPs and […]
Procurement’s worst questions (and how to avoid them)
Out of the blue, an RFP arrives in your inbox from a company with in […]
10 secrets to a compelling credentials presentation
Whether you’re the agency crafting a compelling credentials presentation or the client about to meet […]
Does your agency think your briefings suck?
Poor client briefings are a source of immense frustration to both agencies and the clients […]
How to evaluate creative (and avoid the drama).
When I first started my career in advertising in England, a one-page brief was physically […]
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
