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Costs

The often hidden cost of in-house agencies

The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]

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Beyond the agency rate card: A menu of choice

When negotiating a new agency contract, marketers invariably ask for the agency rate card to […]

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Eliminating the uncertainty of media resourcing and costs. Here’s how.

If you’ve ever questioned (or indeed been questioned about) the number and type of media […]

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Want to waste everyone’s time? Get billed by the hour.

If you’re still using a ‘rate card’ and / or still being billed by the […]

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Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens

OK, what the heck have chickens got to do with marketing and procurement team negotiating […]

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How To Avoid Agency Sticker Shock

Ever been faced with sticker shock or seemingly pricey invoices from your agency?  Then this […]

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Why squeezing more from your agency can be a really bad idea.

Are you a marketer that wants to squeeze more from your agency? Do you feel […]

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