The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
When negotiating a new agency contract, marketers invariably ask for the agency rate card to […]
If you’ve ever questioned (or indeed been questioned about) the number and type of media […]
If you’re still using a ‘rate card’ and / or still being billed by the […]
OK, what the heck have chickens got to do with marketing and procurement team negotiating […]
Ever been faced with sticker shock or seemingly pricey invoices from your agency? Then this […]
Are you a marketer that wants to squeeze more from your agency? Do you feel […]