The often hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and […]
Costs
Beyond the agency rate card: A menu of choice
When negotiating a new agency contract, marketers invariably ask for the agency rate card to […]
Eliminating the uncertainty of media resourcing and costs. Here’s how.
If you’ve ever questioned (or indeed been questioned about) the number and type of media […]
Want to waste everyone’s time? Get billed by the hour.
If you’re still using a ‘rate card’ and / or still being billed by the […]
Marketers and Procurement Who Want to Talk Turkey With Their Agencies Can Learn A Lot From Chickens
OK, what the heck have chickens got to do with marketing and procurement team negotiating […]
How To Avoid Agency Sticker Shock
Ever been faced with sticker shock or seemingly pricey invoices from your agency? Then this […]
Why squeezing more from your agency can be a really bad idea.
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
