Have agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, […]
Agency
How’s your agency budget doing? On track, overspent, or don’t know?
The budget question is something that can often give marketers an unsettled feeling in the […]
Babies. Bathwater. And agencies.
I’m frequently introduced at business functions as “the agency search guy…” And true enough, we […]
Searching for a new agency? Look at their future – not their past
If you’ve ever bought a house, chances are that before you made the commitment to […]
Want to be a great client?
Even if you are a model client, your agencies love you, the work is outstanding […]
Pitch or peril?
Pitch or peril? What the heck am I talking about? I’m talking about why agencies […]
Got project work? How to ditch the RFP
Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]
Multiple agencies? Avoid multiple headaches.
Whether you’re managing your existing agency relationships or trying to decide how many and what […]
Why most agency web sites are a pig’s breakfast
With laptops open and a lively discussion underway recently, a client asked me where to […]
Evaluating creative: Art, science (and easy on the democracy).
Clear, effective and unbiased evaluation of your agency’s creative product is an essential duty that […]
