Is your media agency an integral part of the creative process?
Despite being the largest expenditure item in most marketing budgets, media continues to be given […]
Which would you prefer? A cost estimate? Or a value estimate?
Recently, a client asked us to review series of cost estimates to help establish whether […]
Babies. Bathwater. And agencies.
I’m frequently introduced at business functions as “the agency search guy…” And true enough, we […]
A misguided response to advertising’s long-standing problem
The potential impact of an agency search on a marketer’s business can perhaps be best […]
Get yourself some ‘elevator syndrome’. (It’s good!)
Here’s an unusual way to think about the performance of your agency and your relationship […]
When To Call An Agency Review. (And When Not To).
Anxious clients often ask us ‘when is the right time to do an agency review?’ […]
How to support CMOs in an uncertain world
While CMO tenure seems to have edged fractionally higher in the last year, the average […]
How to create a level playing field without commoditizing participants
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem […]
Managing your agency: Stop disconnecting. Start reconnecting.
Depending on severity and length of time, disconnects between marketers and agencies can be extremely […]
Shrinking the elephant with agency evaluation
When it comes to client / agency management, Benjamin Franklin’s axiom, ‘an ounce of prevention […]