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Got the 7 year itch with your agency? Stop scratching.

It’s not uncommon for marketers to have had agency relationships that have endured for decades.  […]

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How to save money with your agencies (it’s not what you think).

One of the biggest challenges with marketers trying to save money – whether it’s with […]

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Pay. Performance. Sticks. And carrots.

Whether you choose to call them Pay For Performance agreements, Payment By Results, or PRIPs […]

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