Keep buggering on! (Week three).

Week three in my blog series that taps Sir Winston Churchill’s signature phrase: ‘keep buggering on… to keep our collective spirits up.

So here again – in no particular order – are seven little things I came across last week to brighten your week this week – one for each day of the week – to help keep you ‘buggering on’…

The best pasta

Since we’re not able to eat in restaurants at the moment, I’ve decided the least I can do is take this time to try and improve my culinary skills. This week I followed a rigatoni a la vodka recipe from Scopa Italian Roots Restaurant in Los Angeles. With or without the vodka it’s out of this world (and easy to make):

Toy stories

I stumbled across James May’s Toy Stories documentary series on his quest to build life-size toys from things like Scalextric and Lego to Meccano and Airfix. But the one that really grabbed me was his attempt at the first cross-channel flight in a homemade supersized toy glider.  If nothing else, you’ll find it a wonderful distraction from the news…

The power of lemon

Like many, I’ve taken time to both clear-out and do some deep cleaning in my home. I’ve cleaned everything. Everywhere. And I’ve cleaned things and places I didn’t even know existed. In the process, I’ve discovered the power of lemon – and if by chance I’m not the last person on the planet to figure out how to use a lemon for cleaning, here ya go:

Brands step up

I’ve been inspired this past week by the brands doing their best to step up. Whether it’s brands such as McDonalds, Rolls-Royce, Audi, Volkswagen and Nike tweaking their logos to reinforce social distancing, banks and car companies offering payment holidays, or great companies like Dyson, Spirit of York, Christian Dior, Prada and countless others – pivoting their businesses to help – it feels like everyone is uniting behind a meaningful purpose. And while it’s not perfect, with some brands pulling insensitive ads that weren’t properly thought through, it’s still a unifying effort.

Bacon sandwiches update

For those of you who read about my penchant for bacon sandwiches last week, I’m happy to report either of the recipes recommended are greatly improved by adding marmalade. Yes, marmalade!  Pick your favourite recipe and give it a try…

At home workout

Working off the pasta and the bacon sandwiches takes some working out which – despite not having access to a gym at the moment – is being made easier with home workout routines on YouTube. For anyone (myself included) opening the refrigerator door too often during these times of confinement, there are a myriad of online workout videos from which to choose. My favourite – and possibly most excruciating – comes from Chris Heria:

Heartwarming moments

And if all of the above weren’t enough, there are heartwarming moments of help, support, love and kindness everywhere you look – both here in Canada and around the world. From drive-by birthday parties for kids and balcony concerts to neighbours helping people everywhere, humanity is beginning to feel a lot more… human.

There. Feel a little better?

Keep buggering on!

STEPHAN ARGENT

Stephan Argent is Founder and Principal at Listenmore Inc  offering confidential advisory to marketers looking for truly independent insight and advice they can’t find anywhere else. Read more like this on our blog Marketing Unscrewed / follow me @StephanArgent

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