Keep buggering on!

During World War II, Sir Winston Churchill used to start each day and end every telephone conversation with his signature phrase, ‘keep buggering on…

Some time ago, I shared what I thought were the 10 most inspirational advertising quotes to remind us why we love our business. I wrote it in the depth of a miserable winter to remind us that despite the long days of sub-zero temperatures and miserable commutes, it’s all worthwhile because we love what we do.

With all the worry and angst around the Coronavirus and news channels streaming doom and gloom 24/7, I thought it might help us all ‘keep buggering on’ if we wrapped our heads around just how futile worry is by sharing the ten best quotes I’ve found on subject:

“Worry is a misuse of the imagination” ― Dan Zadra, author.

“Times will change for the better when you change” ― Maxwell Maltz, surgeon and author

“Worrying means you suffer twice” – J.K Rowling

“Worry is worshiping the problem”– Unknown

“Worry pretends to be necessary but serves no useful purpose” ― Eckhart Tolle, author, ‘The power of now’

“If you want to test your memory, try to recall what you were worrying about one year ago today.” – E. Joseph Cossman, mail-order millionaire

“A day of worry is more exhausting than a day of work.” – John Lubbock, banker and politician

“Somehow our devils are never quite what we expect when we meet them face to face” – Nelson DeMille, author

“Worry is like a rocking chair: it gives you something to do but never gets you anywhere” – Erma Bombeck, American humourist

“Do not anticipate trouble, or worry about what may never happen. Keep in the sunlight” ― Benjamin Franklin

By the sound of it, things may get a lot worse before they get better.  So whether you’re now tripping over hundreds of rolls of toilet paper and wondering why you decided to panic buy so many, or stuck at home and wondering what’s going to happen next – here are five ideas to focus your mind and stop worrying:

Get your reading list sorted out

How many times have you said to yourself ‘I just don’t have time to read such and such…’? Well, whether you’re self-isolating or just stuck at home unable to socialize, the opportunity just presented itself.

Learn something new

There are any number online tutorials now for almost anything. Pick something you’ve always wanted to do, stop procrastinating and start. As for me, I have an online tutor who’s teaching me Korean, supported with audio files to enable me to practice.

Figure out how to exercise

With gyms and group exercise closures, it’s important to find a way to exercise and keep fit. Whether that’s in your back yard, on your balcony or even in your living room, there are literally thousands of YouTube videos to help you stay fit at home.

Keep in touch

Just because you’re self-isolating, doesn’t mean you can’t maintain a healthy social life using technology. Shut the news off, stop worrying, and set aside time each day to connect with someone who’ll brighten your day, help put things in perspective and (hopefully) make you laugh.

Help someone out

And finally… whether it’s checking in on someone to make sure they’re ok, walking their dog if they can’t get out, or picking up groceries while you’re doing your own, there’s nothing like helping someone else to make you feel better (and grateful).

We’ve got through worse.  And we’ll get through this.  Keep buggering on!

Stephan Argent is Founder and Principal at Listenmore Inc offering confidential advisory to marketers looking for truly independent insight and advice they can’t find anywhere else.

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