Pay for performance. Are you ready?
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
Contract & Financial Reviews
What’s in your agency’s overhead?
We were recently asked what costs clients should reasonably expect to see in their agency’s […]
How to decide on the right agency fee model
My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]
Pitch or peril?
Pitch or peril? What the heck am I talking about? I’m talking about why agencies […]
Beyond the agency rate card: A menu of choice
When negotiating a new agency contract, marketers invariably ask for the agency rate card to […]
Multiple agencies? Avoid multiple headaches.
Whether you’re managing your existing agency relationships or trying to decide how many and what […]
Preparing For An Agency Search? Here’s How To Avoid The Headache.
If you’ve ever undertaken your own agency search, you know they can be disruptive, […]
Mind if we hold your paycheck for as long as you hold payment to your agencies?
When I started my own business eight years ago, I promised myself I’d only work […]
Are corporate sponsorships really worth it?
This year, the Air Canada Centre was renamed Scotiabank Arena following an epic 20-year sponsorship deal with Maple […]
Eliminating the uncertainty of media resourcing and costs. Here’s how.
If you’ve ever questioned (or indeed been questioned about) the number and type of media […]