How to construct a pay for performance agreement that works.
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]
Contract & Financial Reviews
This just ain’t working. Now what?
Do you ever give feedback to your agency…? If so, how? And if not, why […]
How’s your agency doing…?
Want to know how well your incumbent agencies are really doing in today’s Covid world? […]
Managing Marketing Costs in 2020
In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]
The keys to reviewing your agency contract
If, like many marketers, you’re thinking about renegotiating your agency contracts, there are some essential […]
Pitch or pause? And if not now, when?
Little did we all know what this year had in store for us, but just […]
The Hands-Free Search
Although most marketers are in the process of revisiting current business plans, putting campaigns and […]
Why do marketers really call reviews?
Unless it’s a corporate governance requirement, global realignment or competitive conflict, calling an agency review […]
How hard can you squeeze your agency before the worst happens?
Are you a marketer that wants to squeeze more from your agency? Do you feel […]
Mind if we hold your pay-check for as long as you’re holding payment to your agencies?
When I started my own business ten years ago, I promised myself I’d only work […]
