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Contract & Financial Reviews

Too busy to listen? Or you just don’t want to…?

Do you (really) listen to your agency when they present, provide strategic counsel or make […]

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How to save money with your agencies (sensibly).

One of the biggest challenges with marketers trying to save money – whether it’s with […]

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Is in-housing right for you?

Back in October last year, Strategy reported more clients in-housing than any time in last […]

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What if it’s you and not them?

Whether you’re a marketer or an agency, chances are you’ve got better things to do […]

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Finding the right way to pay your agency

Types of remuneration agreement vary from advertiser to advertiser and from agency to agency.  And […]

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How to construct a pay for performance agreement that works.

When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]

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This just ain’t working. Now what?

Do you ever give feedback to your agency…? If so, how? And if not, why […]

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How’s your agency doing…?

Want to know how well your incumbent agencies are really doing in today’s Covid world?   […]

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Managing Marketing Costs in 2020

In lockdown, everyone suddenly seems to have an opinion. LinkedIn is replete every day with […]

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The keys to reviewing your agency contract

If, like many marketers, you’re thinking about renegotiating your agency contracts, there are some essential […]

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