Contract & Financial Reviews

How to avoid a goose egg with agency compensation

So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]

It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]

With all the emphasis placed on marketing ROI, it occurs to us that marketers might […]

Do you (really) listen to your agency when they present, provide strategic counsel or make […]

One of the biggest challenges with marketers trying to save money – whether it’s with […]

Back in October last year, Strategy reported more clients in-housing than any time in last […]

Whether you’re a marketer or an agency, chances are you’ve got better things to do […]

Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]

When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]

Do you ever give feedback to your agency…? If so, how? And if not, why […]