Creating a best practice agency search (and avoiding the sketchy stuff…)
When it comes to agency search, we’re often asked to talk about what constitutes best […]
Contract & Financial Reviews
How to save money with your agencies (it’s not what you think).
One of the biggest challenges with marketers trying to save money – whether it’s with […]
A visit from the corporate psychiatrist
My new elevator pitch: The corporate psychiatrist. Let me get right to it and let […]
Benchmarking marketing costs. (And why agencies should welcome it)
The old adage of “measure twice, cut once” is something that holds true in marketing […]
How to avoid an agency review
Whether you’re a marketer or an agency, chances are you’ve got better things to do […]
What’s the best way to pay your agencies?
Types of remuneration agreement vary from advertiser to advertiser and from agency to agency. And […]
How the ad industry knows if you’re naughty or nice
In the same way marketers check-out potential agencies before they think about working with […]
Pay. Performance. Sticks. And carrots.
Whether you choose to call them Pay For Performance agreements, Payment By Results, or PRIPs […]
Why beating your agency over the head is a really bad idea
A couple of years ago, I wrote an article entitled, “The Race To Zero” […]
Pay for performance. Are you ready?
When it comes to assessing, reassessing or creating new agency agreements, most marketers now ask […]