How to avoid being bitten by the pitch watchdog
There have been a lot of doom and gloom headlines recently about agency RFPs and […]
Contract & Financial Reviews
Agency compensation: Avoiding the goose egg
So you’ve found yourself a new agency and now it’s time to negotiate the contract, […]
How to review an agency’s bill
If you’re sitting there thinking ‘I can’t believe this is a real subject’ and asking […]
Got the 7 year itch with your agency? Stop scratching.
It’s not uncommon for marketers to have had agency relationships that have endured for decades. […]
How’s your agency budget doing? On track, overspent, or don’t know?
The budget question is something that can often give marketers an unsettled feeling in the […]
Make your agency search less of a corporate gamble
Once a decision has been made to call an agency pitch, it can sometimes be […]
Which would you prefer? A cost estimate? Or a value estimate?
Recently, a client asked us to review series of cost estimates to help establish whether […]
Babies. Bathwater. And agencies.
I’m frequently introduced at business functions as “the agency search guy…” And true enough, we […]
When To Call An Agency Review. (And When Not To).
Anxious clients often ask us ‘when is the right time to do an agency review?’ […]
How to create a level playing field without commoditizing participants
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem […]
