What to expect when your story gets swept into the online news cycle
An 8 year-old from Toronto goes Halloween costume shopping at Party City, takes offence that […]
Month: October 2018
How to get your agency search process right
Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]
It’s time for an agency review when…
Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional […]
What marketers should be asking their incumbent agencies
I love it when a client says to me… “we’ve never thought of asking our […]
How to decide on the right agency fee model
My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]
A great pitch has hallmarks – not scratch marks.
Our typical approach when developing proposals is to define the ideal final outcome first, and […]
Pitch or peril?
Pitch or peril? What the heck am I talking about? I’m talking about why agencies […]
Got project work? How to ditch the RFP
Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]