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Month: October 2018

What to expect when your story gets swept into the online news cycle

An 8 year-old from Toronto goes Halloween costume shopping at Party City, takes offence that […]

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How to get your agency search process right

Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to […]

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It’s time for an agency review when…

Sometimes the decision to undertake an agency review is clear:  International alignment.  Competitive conflict.  Regional […]

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What marketers should be asking their incumbent agencies

I love it when a client says to me… “we’ve never thought of asking our […]

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How to decide on the right agency fee model

My thanks to Darren Woolley, founder of TrinityP3 for sharing this post. How are you paying your agencies? […]

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A great pitch has hallmarks – not scratch marks.

Our typical approach when developing proposals is to define the ideal final outcome first, and […]

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Pitch or peril?

Pitch or peril? What the heck am I talking about? I’m talking about why agencies […]

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Got project work? How to ditch the RFP

Whether you have an incumbent agency, multiple agencies or no agencies, there are going to […]

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Recent posts

  • The #SocialMovement that wants to disrupt your relationship with alcohol 08/12/2019
  • Have agency storytellers forgotten how to tell their own story? 01/12/2019
  • 12 essential questions to answer before starting an agency search 24/11/2019
  • Early warning signs your pitch will likely go sideways 19/11/2019
  • How to avoid being bitten by the pitch watchdog 11/11/2019

Categories

  • Agency Roster Management (73)
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  • How to… (24)
  • Insights News (17)
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  • Tech (3)

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